Package design, packaging, branding, product design
BOOCH hard kombucha
A bright hard kombucha range that makes each flavor easy to spot while keeping a playful, grown-up shelf presence.
BOOCH was developed as a personal hard-kombucha brand concept. The aim was to make the category feel more playful and visible, while still communicating natural ingredients and quality.
A bright flavor system makes each variant easy to recognize, while the illustrated cans share enough structure to remain clearly part of one range.
I created the brand concept, identity, packaging direction and final presentation as a complete exercise in building a distinctive shelf presence. Although this product was never developed, it remains one of my favorite package design projects.
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