Kruter Creative

Fromuncertainty toclarity

In the age of automation, distinction is handmade. Branding, marketing and design grounded in solid strategy, with your audience at the core.

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Pick your poison

Portfolio

Concepts, campaign strategies, (re)brandings and design I'm proud of.

Branding, content, viral marketingMitsuba: From launch to viral Branding, printPizzamaatjes Branding, marketing, SAN awardNL Voor Elkaar Branding, package design, retailMouthtape: From TikTok to Target Case study coming soonASN Bank Brand direction, content, video, photography, musicBRUTE Jeeps: A new direction Branding, product design, digital designREFRAG Always-on content, social strategySanquin: Donor activation Case study coming soonUnicoat Campaign concept, TV, radio, socialLucky Day: Bepaal zelf je lot cover design, cover of the yearMarketingTribune Branding, package designCaiman coffee TAILS Cocktails project preview Poster conceptTAILS Cocktails Case study coming soonBOOCH hard kombucha Stereolube project preview Poster designStereolube Poster design, brandingMade to Measure

About

A lifelong maker with a head for brands.

Joshua Kruter as a child sitting at a computer.
Joshua Kruter

I have been making things with design, photography and video since I was a kid, long before I knew they could become a career. Over the years, I paired that practical creative background with experience in branding and marketing.

Today I help brands of all shapes and sizes solve problems and reach their goals through clear strategy and design that looks as good as it works. Understanding the audience is part of that, but never the whole story.

17years in design, photo and video
8years in branding and marketing
1hands-on creative partner

Selected clients

Brands I boast about

Tickle your fancy?

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