Personal brand concept
Caiman coffee
A premium coffee brand with a rough mascot, tactile packs and a warmer take on the usual specialty coffee codes.
Caiman Coffee presented an opportunity to explore a more characterful direction for premium coffee. The aim was to move away from the restrained visual codes that dominate much of the category.
A distinctive mascot, out-of-the-box packaging and a an approachable visual language gave the brand a recognizable personality. The identity was designed to feel distinctive without losing the sense of quality expected from a specialty coffee product.
I developed the concept, branding and presentation as one connected exercise, showing how the idea could move from a central character into packaging and a broader brand world. It was never developed into an existing brand, but remains a personal favorite.
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