MarketingTribune
A magazine cover about the pressure to keep feeding the content machine. Readers selected it as Cover of the Year 2019.
The brief
Turn an issue about content marketing into a clear cover idea.
What mattered
The demand for content places pressure on the people producing it.
The idea
Illustrate that pressure as a content machine, using Fresh Bridge’s colours.
My part
I developed and illustrated the magazine cover.
What followed
MarketingTribune readers voted it Cover of the Year 2019.
MarketingTribune asked me to design the cover of an issue focused on content marketing. The brief offered a chance to turn a broad editorial theme into one clear visual idea.
The illustration connects consumers’ appetite for content with the pressure on its makers to keep producing. I used Fresh Bridge’s colours to bring that idea to the cover.
MarketingTribune runs an annual reader vote to select its strongest cover. This design was chosen as Cover of the Year 2019.