National campaign, SAN award
NL Voor Elkaar
A national campaign that connected people who needed help with volunteers during the pandemic. The work won a SAN Accent award in Non-profit and Government.
When the COVID-19 pandemic reached the Netherlands, several marketing agencies, among which Fresh Bridge, joined forces to create a campaign that connected people needing help with people ready to offer it.
I was involved in the concept and development of the collaboration, shaped the branding and oversaw the content. Dutch athletes Rico Verhoeven, Jackie Groenen and Dylan Groenewegen helped bring a sense of connection and national reach to the campaign.
The project turned a difficult moment into a practical invitation to help one another. It went on to win a SAN Accent in the Non-profit and Government category.
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