NL voor Elkaar
A national campaign that connected people who needed help with volunteers during the pandemic. The work won a SAN Accent award in Non-profit and Government.
The brief
Connect people needing help with volunteers during the COVID-19 pandemic.
What mattered
A shared difficult moment created a practical reason for people to support one another.
The idea
Build a national invitation to help, supported by recognisable Dutch athletes.
My part
With Fresh Bridge and partner agencies, I contributed to the concept, shaped the branding and oversaw the content.
What followed
The campaign won a SAN Accent in the Non-profit and Government category.
When the COVID-19 pandemic reached the Netherlands, several agencies, including Fresh Bridge, joined forces on a campaign connecting people who needed help with people ready to offer it.
I was involved in the concept and development of the collaboration, shaped the branding and oversaw the content. Dutch athletes Rico Verhoeven, Jackie Groenen and Dylan Groenewegen helped bring a sense of connection and national reach to the campaign.
The project turned a difficult moment into a practical invitation to help one another. It went on to win a SAN Accent in the Non-profit and Government category.
