Branding, brand ambassador, package design, retail
Mouthtape: From TikTok to Target
A package design journey from online acquaintance and TikTok sales to a broader marketing strategy and a Target exclusive.
This project covers a series of products designed for one of TikTok's largest sellers of mouth strips. The products are intended to help people breathe through their nose while sleeping.
Although the products share a similar function, they were aimed at different audiences. I used several visual and packaging approaches so each proposition could speak more directly to the people it was designed for.
Through trial and error and a long-lasting partnership we established a brand relevant enough to get noticed by Target. After hitting the shelves of every Target in the US, the same ambassador marketing strategies are used to push to hundreds of sales a day.
Feeling inspired?