Mouthtape: From TikTok to Target
Packaging for mouth-strip products, developed through an ongoing partnership as the business grew from TikTok sales into Target retail.
The brief
Develop packaging for a range of mouth-strip products as the business grew from online sales toward retail.
What mattered
Similar products served different audiences and needed distinct propositions.
The idea
Explore different visual and packaging directions for each audience while developing the range with the client.
My part
I designed packaging through an ongoing partnership and rounds of refinement.
What followed
The products launched in Target retail, with ambassador marketing continuing alongside the wider brand activity. Packaging formed one part of that effort.
This project covers packaging for a series of mouth-strip products sold online. The brief evolved through an ongoing relationship with the client as the range and its audiences developed.
Although the products share a similar function, they were aimed at different audiences. I used several visual and packaging approaches so each proposition could speak more directly to the people it was designed for.
Through an ongoing partnership, we refined the packaging and brand presentation as the business expanded into Target retail. Ambassador marketing remained part of the wider sales strategy.
