Brand launch, content, packaging
Mitsuba: From launch to viral
Launching a product in the Netherlands from scratch across brand, packaging, content and influencer marketing. A casual snack tip became a TikTok wave and months of sell-outs.
Introducing a new type of product in a saturated snack market is never easy. Mitsuba asked Fresh Bridge to launch the brand in the Netherlands and establish it as the country's leading Asian snack brand.
Over four years I helped shape and refine the brand across visual style, distinctive key visuals, animation, slow-motion product films, lifestyle photography, video and a custom music jingle. I stayed heavily involved with the brand as it developed from a new brands into a fully established name.
The breakthrough came when Monica Geuze featured the Wasabi Crackers as a snack tip. Of course we played into this. The video sparked a wave of TikTok comments and new videos showcasing the snack tip, and the crackers sold out for months.
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