Made to Measure
A poster and identity for a seminar hosted by the Department of Women’s, Gender and Sexuality Studies at Rutgers University in New Brunswick
The brief
Design a poster and event identity for a Rutgers University seminar.
What mattered
The subject and Bronson Smillie’s artwork needed space without competing visual messages.
The idea
Build a clear visual system around the artwork, with a reference to gender and sexuality’s diversity.
My part
Rutgers University’s Department of Women’s, Gender and Sexuality Studies commissioned me to design the poster and related seminar assets.
What followed
The visual system connected the poster and materials used at the seminar.
Rutgers University’s Department of Women’s, Gender and Sexuality Studies commissioned me to design a poster featuring artwork by Bronson Smillie.
I developed a clear visual system around Bronson Smillie’s artwork, with a reference to the diversity of gender and sexuality.
The identity gave the event a coherent visual language while allowing the artwork to lead. I carried the system through the materials used at the seminar.