Poster design, identity, graphic design

Made to Measure

A poster and identity for a seminar hosted by the Department of Women’s, Gender and Sexuality Studies at Rutgers University in New Brunswick

BrandingConceptDesign

By the Rutgers Department of Women’s, Gender and Sexuality Studies, I was asked to design a poster including an artwork by Bronson Smillie.

Made to Measure project image 1

To ensure a distinct, clear identity fitting of the subject, I developed a visual system around the artwork that hints to the diversity of gender and sexuality.

Made to Measure project image 2

The goal was to create an identity fitting of the event and that serves the original artwork, rather than clashing with it. This style was further translated into assets present at the seminar.

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