Branding, rebranding
REFRAG
REFRAG, a company that offers in-depth analytics and training for Counter Strike players, were not pleased with their recent rebranding and asked me to have a go at it.
While happy with their logo, the people at REFRAG asked me to create a new visual identity for them. Since their service consisted of three main pillars, I decided to start from there.
Using colors and other visual cues, I built an identity around REFRAG’s three core pillars: Analyze, Practice and Play.
Along with Figma and Adobe templates for responsive buttons, gradient assets and more, I delivered a brand system that matches REFRAG’s personality and should help them forward many years.
Feeling inspired?